Exploring Strategies to Enhance the Presentation of Information in Print DTCA to Improve Consumers’ Recall of Information
This study examines how best to present information in an antidepressant print DTCA. The objectives of this study are to: (1) modify an antidepressant print advertisement to enhance consumers’ understanding of the presented information, (2) create a questionnaire to measure consumers’ recall of the...
Main Authors: | Monica J Hwang, Shih-Ying Hsu |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Minnesota Libraries Publishing
2017-03-01
|
Series: | INNOVATIONS in Pharmacy |
Subjects: | |
Online Access: | https://pubs.lib.umn.edu/index.php/innovations/article/view/501 |
Similar Items
-
Student Pharmacists’ Attitudes Regarding Direct-To-Consumer Advertising (DTCA)
by: Hesselbacher, Elizabeth, et al.
Published: (2009) -
Looking Beyond FDA Warning Letters to Explore Unforeseen Trouble Spots in eDTCA: A Response to Recent Commentaries
by: Hyosun Kim
Published: (2016-10-01) -
The Importance of Meaningfulness and Presentation Mode During Free Recall
by: Bennett, Frank William
Published: (1971) -
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy
by: Bélisle-Pipon, Jean-Christophe
Published: (2016-10-01) -
A food recall case study in Australia – Towards the development of food safety applications for consumers
by: Adeola Bamgboje-Ayodele, et al.
Published: (2016-04-01)