ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV

ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV

There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we wi...

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Bibliographic Details
Main Author: A. N. Kuznetsov
Format: Article
Language:Russian
Published: Real Economy Publishing House 2020-04-01
Series:Стратегии бизнеса
Subjects:
strategy
competition
television market
competitive strategies
analytics
Online Access:https://www.strategybusiness.ru/jour/article/view/629
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spelling doaj-d7968e0c6db4428b995097dd2ed4123f2021-08-02T09:01:16ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842020-04-018410211110.17747/2311-7184-2020-4-102-111503ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TVA. N. Kuznetsov0Financial University under the Government of the Russian FederationThere are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV.https://www.strategybusiness.ru/jour/article/view/629strategycompetitiontelevision marketcompetitive strategiesanalytics
collection DOAJ
language Russian
format Article
sources DOAJ
author A. N. Kuznetsov
spellingShingle A. N. Kuznetsov
ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
Стратегии бизнеса
strategy
competition
television market
competitive strategies
analytics
author_facet A. N. Kuznetsov
author_sort A. N. Kuznetsov
title ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
title_short ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
title_full ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
title_fullStr ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
title_full_unstemmed ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV
title_sort analysis and evaluation of the competitive strategy of the russian tv channel match tv
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2020-04-01
description There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV.
topic strategy
competition
television market
competitive strategies
analytics
url https://www.strategybusiness.ru/jour/article/view/629
work_keys_str_mv AT ankuznetsov analysisandevaluationofthecompetitivestrategyoftherussiantvchannelmatchtv
_version_ 1721236543997214720

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