Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of study: Spain. Material and methods: We carri...

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Bibliographic Details
Main Authors: Amparo Baviera-Puig, Luis Montero-Vicente, Carmen Escribá-Pérez, Juan Buitrago-Vera
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2021-04-01
Series:Spanish Journal of Agricultural Research
Subjects:
positioning
marketing strategy
marketing mix
consumer profile
purchasing habits
consumption habits
Online Access:https://revistas.inia.es/index.php/sjar/article/view/16419

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