THE PECULIARITIES OF FUNCTIONING OF COLORISTIC METAPHORS OF THE GERMAN MEDIA-POLITICAL DISCOURSE OF THE PANDEMIC PERIOD
The article is devoted to the analysis of the peculiarities of coloristic metaphor system of the FRG media-political discourse of the coronavirus epoch. While the investigation, the basic characteristics of the color spectrum of modern “coronapolitical” reality were revealed, new acute social-politi...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Marina Sokolova Publishings
2021-06-01
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Series: | Russian Linguistic Bulletin |
Subjects: | |
Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/2(26)/22-27.pdf |
Summary: | The article is devoted to the analysis of the peculiarities of coloristic metaphor system of the FRG media-political discourse of the coronavirus epoch. While the investigation, the basic characteristics of the color spectrum of modern “coronapolitical” reality were revealed, new acute social-political phenomena of the pandemic period, named by the figurative color representations of the German media-political discourse were objectified, key pragmatic meanings of the type of color images under consideration were analyzed. As a result of the conducted research it is worth concluding that the basic color palette of the German coronavirus media-political discourse, modelled by metaphorical images, is objectified by key coloronyms of dark tones as well as grey, red, yellow, green colors. Pretty vivid representation of such kind of color-naming is connected with the emergence of absolutely new phenomena-realities of the “covid time”, such as (“coronavirus”, “COVID traffic lights”, “green passport”). Pragmatic potential of “coronavirus” metaphors in the format of the German media-political discourse is generally connected with the negative influence, with the forming of pejorative meanings of alarm, anxiety, pessimism, apathy, danger and death. |
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ISSN: | 2313-0288 2411-2968 |