THE PECULIARITIES OF FUNCTIONING OF COLORISTIC METAPHORS OF THE GERMAN MEDIA-POLITICAL DISCOURSE OF THE PANDEMIC PERIOD

• Main Authors: Litvinova, T.I., Shustova, I.N.
• Format: Article
• Language: English
• Published: Marina Sokolova Publishings 2021-06-01
• Series: Russian Linguistic Bulletin
• Subjects: german mediapolitical discourse; coloristic metaphor; figurative nomination; color-naming; coloronym; the coronavirus epoch; pandemic; сovid-19; pragmatic potential; coronavirus; “covid traffic lights”; “green passport”; немецкий медиаполитический дискурс; колористическая метафора; образная номинация; цветообозначение; колороним; эпоха короновируса; пандемия; прагматический потенциал; короновирус; «ковидный светофор»; «зелёный паспорт»
• Online Access: http://rulb.org/wp-content/uploads/wpem/pdf_compilations/2(26)/22-27.pdf
• ISSN: 2313-0288; 2411-2968

The article is devoted to the analysis of the peculiarities of coloristic metaphor system of the FRG media-political discourse of the coronavirus epoch. While the investigation, the basic characteristics of the color spectrum of modern “coronapolitical” reality were revealed, new acute social-political phenomena of the pandemic period, named by the figurative color representations of the German media-political discourse were objectified, key pragmatic meanings of the type of color images under consideration were analyzed. As a result of the conducted research it is worth concluding that the basic color palette of the German coronavirus media-political discourse, modelled by metaphorical images, is objectified by key coloronyms of dark tones as well as grey, red, yellow, green colors. Pretty vivid representation of such kind of color-naming is connected with the emergence of absolutely new phenomena-realities of the “covid time”, such as (“coronavirus”, “COVID traffic lights”, “green passport”). Pragmatic potential of “coronavirus” metaphors in the format of the German media-political discourse is generally connected with the negative influence, with the forming of pejorative meanings of alarm, anxiety, pessimism, apathy, danger and death.