MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS
Some classifications of retailing services are listed and evaluated. On this basis, an updated notion of the service structure is proposed. It includes four components: distributive services, commercial services, sales support, merchandising. At that, a special role of merchandising in the competiti...
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Don State Technical University
2013-06-01
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Online Access: | https://www.vestnik-donstu.ru/jour/article/view/406 |
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doaj-d998a5ccc6f54b64be6f787efc12f9572021-10-02T16:21:19ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532013-06-01133-4150156399MANAGEMENT OF RETAILING SERVICE COMPETITIVENESSOksana Valeryevna Khlopenko0Don State Technical University. RussiaSome classifications of retailing services are listed and evaluated. On this basis, an updated notion of the service structure is proposed. It includes four components: distributive services, commercial services, sales support, merchandising. At that, a special role of merchandising in the competitiveness support for the modern retail enterprise is marked. The updated structure of the retailing service permits to single out its competitiveness factors. Special attention is paid to the strategic management of the retail enterprise competitiveness within which strategic solutions on four structural components are developed. Conceptual approaches to the appropriate strategy development are presented. They are based on the building of the updated retail trade structure, as well as on the identification of the competitiveness factors of the services.https://www.vestnik-donstu.ru/jour/article/view/406competitiveness managementstructure of retailing servicecompetitive-ness factors of servicesstrategy of competitiveness supportstrategic plan. |
collection |
DOAJ |
language |
Russian |
format |
Article |
sources |
DOAJ |
author |
Oksana Valeryevna Khlopenko |
spellingShingle |
Oksana Valeryevna Khlopenko MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS Advanced Engineering Research competitiveness management structure of retailing service competitive-ness factors of services strategy of competitiveness support strategic plan. |
author_facet |
Oksana Valeryevna Khlopenko |
author_sort |
Oksana Valeryevna Khlopenko |
title |
MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS |
title_short |
MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS |
title_full |
MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS |
title_fullStr |
MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS |
title_full_unstemmed |
MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS |
title_sort |
management of retailing service competitiveness |
publisher |
Don State Technical University |
series |
Advanced Engineering Research |
issn |
2687-1653 |
publishDate |
2013-06-01 |
description |
Some classifications of retailing services are listed and evaluated. On this basis, an updated notion of the service structure is proposed. It includes four components: distributive services, commercial services, sales support, merchandising. At that, a special role of merchandising in the competitiveness support for the modern retail enterprise is marked. The updated structure of the retailing service permits to single out its competitiveness factors. Special attention is paid to the strategic management of the retail enterprise competitiveness within which strategic solutions on four structural components are developed. Conceptual approaches to the appropriate strategy development are presented. They are based on the building of the updated retail trade structure, as well as on the identification of the competitiveness factors of the services. |
topic |
competitiveness management structure of retailing service competitive-ness factors of services strategy of competitiveness support strategic plan. |
url |
https://www.vestnik-donstu.ru/jour/article/view/406 |
work_keys_str_mv |
AT oksanavaleryevnakhlopenko managementofretailingservicecompetitiveness |
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1716852684141625344 |