Research on Perceived Image of Historical and Cultural District Based on Grounded Theory——Take Dashilan as an example

This article collects tourists’ online comments on Ctrip.com, a historical and cultural block in Dashilan, Beijing. Based on grounded theory and text content analysis tool ROST.CM6, it analyzes the perception image of tourists in historical and cultural blocks. Positive perception factors include to...

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Bibliographic Details
Main Author: Kun WANG
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/74/e3sconf_ebldm2020_01046.pdf