THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS

THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT's use of currently popular social networking sites in the contex...

Full description

Bibliographic Details
Main Author: Sławomir Milczarek
Format: Article
Language:English
Published: The Institute of Aviation 2020-03-01
Series:Marketing of Scientific and Research Organisations
Subjects:
technology transfer offices
marketing communication
website
social media
Online Access:http://minib.pl/wykorzystanie-mediow-spolecznosciowych-przez-centra-transferu-technologii-w-komunikacji-marketingowej/
id doaj-dad46f34751f4367b4fb981e53d226d2
record_format Article
spelling doaj-dad46f34751f4367b4fb981e53d226d22020-11-25T04:03:33ZengThe Institute of AviationMarketing of Scientific and Research Organisations2353-85032353-84142020-03-01351597410.2478/minib-2020-0003THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONSSławomir Milczarek0MarVec ConsultingThe article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT's use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.http://minib.pl/wykorzystanie-mediow-spolecznosciowych-przez-centra-transferu-technologii-w-komunikacji-marketingowej/technology transfer officesmarketing communicationwebsitesocial media
collection DOAJ
language English
format Article
sources DOAJ
author Sławomir Milczarek
spellingShingle Sławomir Milczarek
THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
Marketing of Scientific and Research Organisations
technology transfer offices
marketing communication
website
social media
author_facet Sławomir Milczarek
author_sort Sławomir Milczarek
title THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
title_short THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
title_full THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
title_fullStr THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
title_full_unstemmed THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS
title_sort use of social media by technology transfer offices in marketing communications
publisher The Institute of Aviation
series Marketing of Scientific and Research Organisations
issn 2353-8503
2353-8414
publishDate 2020-03-01
description The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT's use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.
topic technology transfer offices
marketing communication
website
social media
url http://minib.pl/wykorzystanie-mediow-spolecznosciowych-przez-centra-transferu-technologii-w-komunikacji-marketingowej/
work_keys_str_mv AT sławomirmilczarek theuseofsocialmediabytechnologytransferofficesinmarketingcommunications
AT sławomirmilczarek useofsocialmediabytechnologytransferofficesinmarketingcommunications
_version_ 1724439709312090112

Similar Items