THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS

THE USE OF SOCIAL MEDIA BY TECHNOLOGY TRANSFER OFFICES IN MARKETING COMMUNICATIONS

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT's use of currently popular social networking sites in the contex...

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Bibliographic Details
Main Author:	Sławomir Milczarek
Format:	Article
Language:	English
Published:	The Institute of Aviation 2020-03-01
Series:	Marketing of Scientific and Research Organisations
Subjects:	technology transfer offices marketing communication website social media
Online Access:	http://minib.pl/wykorzystanie-mediow-spolecznosciowych-przez-centra-transferu-technologii-w-komunikacji-marketingowej/

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