The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers
The purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention, and behavior towards the choice of infant food based on the Theory of Reasoned Action (TRA). An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choi...
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Universitas Gadjah Mada
2004-09-01
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doaj-db000d58807c452c8f4f775f3dd79add2020-11-24T22:05:35ZengUniversitas Gadjah MadaGadjah Mada International Journal of Business1411-11282338-72382004-09-016340541810.22146/gamaijb.55564882The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian MothersT. Ramayah0Aizzat Mohd. Nasurdin1Mohd. Nasser Noor2Quah Boon Sin3School of Management, Universiti Sains MalaysiaSchool of Management, Universiti Sains MalaysiaSchool of Management, Universiti Sains MalaysiaMulti National company in the Bayan Lepas Free Trade ZoneThe purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention, and behavior towards the choice of infant food based on the Theory of Reasoned Action (TRA). An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choice decision of infant food formulas by explaining 57 percent of the variance in the behavioral intention. The subjective norm component had a higher predictive power than the attitudinal component. Of this normative component, parents or relatives and doctors were found to be more influential. Intention to choose an infant formula was also influenced by family income. The belief outcomes in evaluating a premium infant formula and economic infant formula were found to be different. For premium infant formula, brand trusted, closest to breast milk and nutrients content were identified as the dominant attributes. In contrast, availability, affordable, and nutrients content were identified as the prime beliefs in evaluating economic infant formula. Implications of the findings are discussed.https://jurnal.ugm.ac.id/gamaijb/article/view/5556attitudebehaviorbeliefinfant food formulaintentionMalaysian motherssubjective normTheory of Reasoned Action |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
T. Ramayah Aizzat Mohd. Nasurdin Mohd. Nasser Noor Quah Boon Sin |
spellingShingle |
T. Ramayah Aizzat Mohd. Nasurdin Mohd. Nasser Noor Quah Boon Sin The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers Gadjah Mada International Journal of Business attitude behavior belief infant food formula intention Malaysian mothers subjective norm Theory of Reasoned Action |
author_facet |
T. Ramayah Aizzat Mohd. Nasurdin Mohd. Nasser Noor Quah Boon Sin |
author_sort |
T. Ramayah |
title |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
title_short |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
title_full |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
title_fullStr |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
title_full_unstemmed |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
title_sort |
relationships between belief, attitude, subjective norm, and behavior towards infant food formula selection: the views of the malaysian mothers |
publisher |
Universitas Gadjah Mada |
series |
Gadjah Mada International Journal of Business |
issn |
1411-1128 2338-7238 |
publishDate |
2004-09-01 |
description |
The purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention, and behavior towards the choice of infant food based on the Theory of Reasoned Action (TRA). An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choice decision of infant food formulas by explaining 57 percent of the variance in the behavioral intention. The subjective norm component had a higher predictive power than the attitudinal component. Of this normative component, parents or relatives and doctors were found to be more influential. Intention to choose an infant formula was also influenced by family income. The belief outcomes in evaluating a premium infant formula and economic infant formula were found to be different. For premium infant formula, brand trusted, closest to breast milk and nutrients content were identified as the dominant attributes. In contrast, availability, affordable, and nutrients content were identified as the prime beliefs in evaluating economic infant formula. Implications of the findings are discussed. |
topic |
attitude behavior belief infant food formula intention Malaysian mothers subjective norm Theory of Reasoned Action |
url |
https://jurnal.ugm.ac.id/gamaijb/article/view/5556 |
work_keys_str_mv |
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