NEXT GENERATIONS OF CONSUMERS – CHALLENGES AND OPPORTUNITIES FOR BRANDS

NEXT GENERATIONS OF CONSUMERS – CHALLENGES AND OPPORTUNITIES FOR BRANDS

Young people are a heterogeneous public, characterized by a lack of patience and attention, eager to learn more about thingsbut without reaching a level of depth, always connected and always running, hungry for goods, but lacking money. The youngare also the most desirable audience for brands, in te...

Full description

Bibliographic Details
Main Author:	A. Budac
Format:	Article
Language:	deu
Published:	Publishing Center "Kyiv University" 2015-06-01
Series:	Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
Subjects:	generation Z digital audience brands loyalty
Online Access:	http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1240

Similar Items

Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty
by: Mekuriaw, Masstewal, et al.
Published: (2021)

The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.
by: Fernández Hidalgo, Cristina, et al.
Published: (2016)

Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
by: Gaskill, Meghan Lynne
Published: (2020)

Generation Y and loyalty to fashion brands
by: Savić Milena, et al.
Published: (2019-01-01)

Brand Personality as a Predictor of Consumer Brand Relationship
by: Verena Sandra Esmeralda, Keni Keni
Published: (2021-06-01)

The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry
by: Wilson, Axel, et al.
Published: (2017)

Theoretical review of the brand loyalty: approaches and valuations
by: JOSÉ LUIS SAAVEDRA TORRES, et al.
Published: (2007-12-01)

A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty
by: Khurram Sultan, et al.
Published: (2019-05-01)

Fängsla oss annars Zzzz... : En kvalitativ studie om hur generation Z föredrar att arbetsgivare arbetar med intern employer branding
by: Andersson, Ida, et al.
Published: (2020)

Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.
by: Ahmed, Shehzad, et al.
Published: (2013)

A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation
by: Kwan, Man Ching
Published: (2011)

Consumer technology brands and the source of their performance
by: Jorge Vera-Martínez
Published: (2021-01-01)

Dimensions of brand values as a determinant of consumer loyalty
by: Ognjanović Jasmina
Published: (2017-01-01)

Kundbaserat varumärkeskapital : En deskriptiv studie med syftet att undersöka hur generation Z värderar varumärkeskapitalet hos en konsumentprodukt
by: Lövgren Pouncette, Albin, et al.
Published: (2019)

Brand Loyalty and Economic Nationalism of Russian Consumers
by: Antonova N.V., et al.
Published: (2020-12-01)

Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
by: Durdana Ozretic-Dosen, et al.
Published: (2018-05-01)

The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman
by: Ali Molahoseini, et al.
Published: (2015-03-01)

The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers
by: Semona Pillay
Published: (2021-05-01)

Branded Fan Pages and Brand Love: An Empirical Investigation
by: Le, Trang
Published: (2019)

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands
by: Alić Adi, et al.
Published: (2020-03-01)

THE ROLE OF BRAND LOVE MEDIATES THE INFLUENCE OF BRAND EXPERIENCE AND SELF EXPRESSIVE BRAND ON BRAND LOYALTY: A CASE STUDY ON STARBUCKS CONSUMERS IN DENPASAR
by: Widiasuari R.I.A.P., et al.
Published: (2021-06-01)

Influence of advertising on consumer-based brand loyalty
by: Bakator Mihalj, et al.
Published: (2017-01-01)

Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension
by: Lim, Yu Mi
Published: (2014)

Approaches that Affect Consumer-Based Brand Equity
by: Denise Santos de Oliveira, et al.
Published: (2017-08-01)

The role of emotional branding in creating consumer loyalty
by: Milovanov Olja
Published: (2014-01-01)

Consumer Brand Love for Luxury Brands in India
by: Maria Kostritsa, et al.
Published: (2020-01-01)

Generation Z och Employer Branding : Hur generation Zs syn och förväntningar på arbetslivet skiljer sig från tidigare generationer och hur detta i sin tur kan påverka arbetsgivarens employer branding
by: Blomkvist, Annie, et al.
Published: (2020)

Drivers of brand loyalty
by: Vaernes, Trond
Published: (2018)

Like Me: Generation Z and the Use of Social Media for Personal Branding
by: Alexandra VIȚELAR
Published: (2019-02-01)

Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions
by: Verina Cornelia, et al.
Published: (2020-12-01)

Brand Equity and Brand Loyalty: New Perspective
by: Abd M. Alkhawaldeh, et al.
Published: (2016-09-01)

THE RELATIONSHIP OF BRAND COMMUNICATION, BRAND IMAGE, AND BRAND TRUST TO BRAND LOYALTY OF SAMSUNG CELLULAR PHONE PRODUCT
by: Lenggono A., et al.
Published: (2019-04-01)

From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media
by: Nikolov, Nikolay, et al.
Published: (2020)

The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
by: Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, et al.
Published: (2020-10-01)

Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
by: Sarabjot Singh, et al.
Published: (2013-12-01)

The effect of consumer based brand equity on the consumer satisfaction and brand loyalty in the Hotel industry (case study: Pars Hotels Investment Company)
by: seyedahmad khatunabadi, et al.
Published: (2005-01-01)

Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas
by: Sem Christina Hawila Sibagariang, et al.
Published: (2010-09-01)

THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
by: Sharon Madeline, et al.
Published: (2019-09-01)

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PENGGUNA IPHONE DI SURABAYA [THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATION VARIABLES ON IPHONE USERS IN SURABAYA]
by: Stefany Stefany, et al.
Published: (2021-05-01)

The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
by: Muhammad Andreaginola Pratama, et al.
Published: (2019-10-01)