EFFECTIVENESS OF PEEIM AND INTERACTIVITY AS A STRATEGY FOR INCREASING PURCHASING INTENTION IN FACING GLOBAL MARKET COMPETITION IN INDONESIA DURING THE 4.0 MARKETING ERA: A SURVEY ON TOP THREE FOREIGN MARKETPLACE CUSTOMERS IN THE INDONESIAN ONLINE MARKET

EFFECTIVENESS OF PEEIM AND INTERACTIVITY AS A STRATEGY FOR INCREASING PURCHASING INTENTION IN FACING GLOBAL MARKET COMPETITION IN INDONESIA DURING THE 4.0 MARKETING ERA: A SURVEY ON TOP THREE FOREIGN MARKETPLACE CUSTOMERS IN THE INDONESIAN ONLINE MARKET

Marketplace competition in Indonesia is getting tighter, both Indonesian and foreign marketplaces. This research objectives is to measure the influence of customer satisfaction on repurchase intention through customer trust using PEEIM as the moderation, measure the effect of effective use of instan...

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Bibliographic Details
Main Authors: Suryono I.A., Yacobus A., Sutrisno M.A.L.S., Brigitta M.Y.F.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-11-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
peeim
interactivity
customer satisfaction
customer trust
purchase intention

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