Development of a gamification characteristics measurement scale for mobile application users
The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to car...
Main Authors: | Richard D'arc da Silva Brito, Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Mauri Aparecido de Oliveira |
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing - ESPM
2018-01-01
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Series: | Internext: Revista Eletrônica de Negócios Internacionais |
Subjects: | |
Online Access: | https://internext.espm.br/internext/article/view/402 |
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