A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I...
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Format: | Article |
Language: | English |
Published: |
Firenze University Press
2014-06-01
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Series: | Wine Economics and Policy |
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Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977414000076 |
Summary: | China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China. |
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ISSN: | 2212-9774 |