Transnational Corporation’s Failure in China: Focus on Tesco
Many of the foreign companies operating in China have claimed that they have failed and are constantly deciding on a strategic withdrawal from the Chinese market. We intend to conduct an empirical analysis of Chinese consumers in order to determine the cause of Tesco’s management failure in China. T...
Main Authors: | Kim Woohyoung, Kim Hyun, Jinsoo Hwang |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-09-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/17/7170 |
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