A New Development in Online Marketing: Introducing Digital Inbound Marketing

Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and b...

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Bibliographic Details
Main Authors: Alin OPREANA, Simona VINEREAN
Format: Article
Language:English
Published: Sprint Investify 2015-08-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdf