Komunikowanie w cyberprzestrzeni

• Main Authors: Anna Mróz-Jagiełło, Paweł Majdan
• Format: Article
• Language: English
• Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2018-05-01
• Series: Ekonomiczne Problemy Usług
• Subjects: communication; Internet; cyberspace; information society; information fight; propaganda
• Online Access: https://wnus.edu.pl/epu/pl/issue/983/article/15932/

Communicating is the process of communication between individuals, social groups or institutions. Its primary purpose is to exchange ideas, share knowledge as well as information and ideas. This process is carried out on many levels, using various means, and its basis is to cause specific effects. The Internet is a communication medium with new and attractive attributes, which means that information and social processes are becoming both collective and individual. Appropriate and skilful use of virtual social reality tools such as cyberspace can be used to create the expected thought processes in the interlocutor's mind, especially at the unconscious level.It is worth noting that currently cyberspace is the main area of functioning of such processes as exerting influence, manipulation, propaganda or information fights