Volunteer tourists' motivations for choosing homestay in the Kumasi Metropolis of Ghana
Volunteer tourists’ motivations for choosing homestay accommodation have received little attention from researchers. The objective of this research was to explore the push and pull factors that account for volunteer tourists’ choice of homestay in the Kumasi Metropolis of Ghana. Insights ga...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2013-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/vol_2_3_article_7.pdf
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| Summary: | Volunteer tourists’ motivations for choosing homestay accommodation have received little
attention from researchers. The objective of this research was to explore the push and pull
factors that account for volunteer tourists’ choice of homestay in the Kumasi Metropolis of
Ghana. Insights gained from this study will inure better understanding of volunteer tourists’
behaviour to ensure appropriate service delivery by homestay providers. With the help of the
"Push and Pull" motivation model by Dann (1977), the findings indicated two main push factors:
socio-cultural immersion and economic value; and pull factors: environmental sensitiveness and
community service and development. The study found that the most important push and pull
factors as perceived by volunteers to Ghana are socio-cultural immersion and environmental
sensitiveness. The study confirms the supporting role of homestay for volunteer tourists to
Ghana. In the end, the implications of this study are discussed. |
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| ISSN: | 2223-814X |