Cognitive Styles, Demographic Attributes, Task Performance, and Affective Experiences: An Empirical Investigation into Astrophysics Data System (ADS) Core Users

• Main Author: Rong Tang
• Format: Article
• Language: English
• Published: National Taiwan University 2016-06-01
• Series: Journal of Library and Information Studies
• Subjects: cognitive styles of scientists; task performance; demographic attributes; affective and cognitive experiences
• Online Access: https://jlis.lis.ntu.edu.tw/files/journal/j42-1.pdf
• ISSN: 1606-7509; 1606-7509

As a primary digital library portal for astrophysics researchers, SAO/NASA ADS (Astrophysics Data System) 2.0 interface features several visualization tools such as Author Network and Metrics. This research study involves 20 ADS long term users who participated in a usability and eye tracking research session. Participants first completed a cognitive test, and then performed five tasks in ADS 2.0 where they explored its multiple visualization tools. Results show that over half of the participants were Imagers and half of the participants were Analytic. Cognitive styles were found to have significant impacts on several efficiency-based measures. Analytic-oriented participants were observed to spent shorter time on web pages and apps, made fewer web page changes than less-Analytic-driving participants in performing common tasks, whereas AI (Analytic-Imagery) participants also completed their five tasks faster than non-AI participants. Meanwhile, self-identified Imagery participants were found to be more efficient in their task completion through multiple measures including total time on task, number of mouse clicks, and number of query revisions made. Imagery scores were negatively associated with frequency of confusion and the observed counts of being surprised. Compared to those who did not claimed to be a visual person, self-identified Imagery participants were observed to have significantly less frequency in frustration and hesitation during their task performance. Both demographic variables and past user experiences were found to correlate with task performance; query revision also correlated with multiple time-based measurements. Considered as an indicator of efficiency, query revisions were found to correlate negatively with the rate of complete with ease, and positively with several time-based efficiency measures, rate of complete with some difficulty, and the frequency of frustration. These results provide rich insights into the cognitive styles of ADS’ core users, the impact of such styles and demographic attributes on their task performance their affective and cognitive experiences, and their interaction behaviors while using the visualization component of ADS 2.0, and would subsequently contribute to the design of bibliographic retrieval systems for scientists.