| Summary: | The work is devoted to the analysis of the process of human life’s economization Processes taking place in the economic sphere nowadays, affect the social changes in the essential way, affect both the condition of an individual and on relationships between people. The main force of the socio-cultural transformation is scientific-technological progress, especially in the communication and transport as well as promoting the principles of governing the liberal market economy by global economic actors. Neo-liberal market economy and the values and attitudes associated with it (freedom, individualism, competition, mobility, flexibility, striving at all costs to success, especially material) affect the political sphere (economization of politics, marketization of democracy) cultural (the dominance of the commercialized consumer culture) and social (destruction of traditional social structures, disintegration, dehumanisation and commercialization of human relationships and cultural patterns). Commercialized consumer culture is accompanied with marketization and economization of all spheres of life and social relations. Everything could be buying: education, safety, care, treatment and longer life. Life itself is also commercializing, insurance companies, employers, companies offering on the market different goods and services assign a specific monetary value to life. People are judged by perspective of consumer behaviour, and products suited to the cultural meaning. Traditional values are replaced by market, commercial values.
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