How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions
Purpose – The aim of this research was to investigate the relationship between destination loyalty and its determining factors. A central role was attributed to the perception of the destination ethics. Design – Three dimensions of the perceived destination ethics were identified with the potential...
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Faculty of tourism and hospitality management
2020-12-01
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doaj-dfcfde8a542f44dbb32c0c657322dd242020-12-17T12:10:14ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772020-12-0126229131010.20867/thm.26.2.2How Visitors’ Perceived Destination Ethics Impacts their Behavioural IntentionsFidel Martínez-Roget0https://orcid.org/0000-0001-5020-8692Emilia Vázquez Rozas1https://orcid.org/0000-0001-7170-3895Eddy A. Castillo-Montesdeoca2https://orcid.org/0000-0003-2807-8910University of Santiago de Compostela Department of Applied Economics Santiago de Compostela, Spain University of Santiago de Compostela Department of Applied Economics, Santiago de Compostela, SpainUniversidad de las Fuerzas Armadas – ESPE Department of Economic and Administrative Sciences, Sangolquí, EcuadorPurpose – The aim of this research was to investigate the relationship between destination loyalty and its determining factors. A central role was attributed to the perception of the destination ethics. Design – Three dimensions of the perceived destination ethics were identified with the potential to influence tourists’ loyalty: the wellbeing of local people, subjective wellbeing and active participation and equality. Methodology – The study is based on a questionnaire targeting international visitors to the city of Quito (Ecuador). A total of 419 returned questionnaires were analysed using the principal component factor analysis to identify the underlying dimensions of the perceived destination ethics and structural equational modelling to measure and test the research hypotheses. Approach – The structural relationship analysis indicates that perceived destination ethics appear to be the principal influence on loyalty, namely the intention to revisit and willingness to recommend. Originality –A pioneering aspect of the research is that it includes the perceived destination ethics as a loyalty predictor, as well as considering the relationship between predictors. The study proves that the perceived destination ethics contributes to tourist loyalty. In the light of the results managerial implications are discussed.https://thm.fthm.hr/images/issues/vol26no2/2_MartinezRoget_VazquezRozas_CastilloMontesdeoca.pdfperceived destination ethicsloyaltyoverall satisfactiontrip qualitysem |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Fidel Martínez-Roget Emilia Vázquez Rozas Eddy A. Castillo-Montesdeoca |
spellingShingle |
Fidel Martínez-Roget Emilia Vázquez Rozas Eddy A. Castillo-Montesdeoca How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions Tourism and Hospitality Management perceived destination ethics loyalty overall satisfaction trip quality sem |
author_facet |
Fidel Martínez-Roget Emilia Vázquez Rozas Eddy A. Castillo-Montesdeoca |
author_sort |
Fidel Martínez-Roget |
title |
How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions |
title_short |
How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions |
title_full |
How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions |
title_fullStr |
How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions |
title_full_unstemmed |
How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions |
title_sort |
how visitors’ perceived destination ethics impacts their behavioural intentions |
publisher |
Faculty of tourism and hospitality management |
series |
Tourism and Hospitality Management |
issn |
1330-7533 1847-3377 |
publishDate |
2020-12-01 |
description |
Purpose – The aim of this research was to investigate the relationship between destination loyalty and its determining factors. A central role was attributed to the perception of the destination ethics.
Design – Three dimensions of the perceived destination ethics were identified with the potential to influence tourists’ loyalty: the wellbeing of local people, subjective wellbeing and active participation and equality.
Methodology – The study is based on a questionnaire targeting international visitors to the city of Quito (Ecuador). A total of 419 returned questionnaires were analysed using the principal component factor analysis to identify the underlying dimensions of the perceived destination ethics and structural equational modelling to measure and test the research hypotheses.
Approach – The structural relationship analysis indicates that perceived destination ethics appear to be the principal influence on loyalty, namely the intention to revisit and willingness to recommend.
Originality –A pioneering aspect of the research is that it includes the perceived destination ethics as a loyalty predictor, as well as considering the relationship between predictors. The study proves that the perceived destination ethics contributes to tourist loyalty. In the light of the results managerial implications are discussed. |
topic |
perceived destination ethics loyalty overall satisfaction trip quality sem |
url |
https://thm.fthm.hr/images/issues/vol26no2/2_MartinezRoget_VazquezRozas_CastilloMontesdeoca.pdf |
work_keys_str_mv |
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