Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach
The purpose of this study was to identify a model for identifying the factors required by customers and the tools used by banks to provide them. This study is applied in terms of purpose and exploratory in method. The data were collected through exploratory interviews and participatory observation f...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61275_2620bcd7f2de9811698399299f4888aa.pdf |