TOURIST CHARACTERISTICS, TOURISM PRODUCT ATTRIBUTES, AND TOURIST SATISFACTION ON VISITING TOURISM OBJECT OF RAMMANG-RAMMANG LIMESTONE FOREST PARK, MAROS DISTRICT OF SOUTH SULAWESI, INDONESIA

• Main Authors: Wijaya D.H., Ery A.P., Rahmawati
• Format: Article
• Language: English
• Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-03-01
• Series: Russian Journal of Agricultural and Socio-Economic Sciences
• Subjects: characteristics of tourists; tourism product attributes; tourist satisfaction; rammang-rammang
• Online Access: https://rjoas.com/issue-2020-03/article_01.pdf

This research was written with a clear and specific focus, namely examining the tendency of tourist characteristics and attributes of tourism products where the attributes of tourism products are related to tourist satisfaction in visiting the attractions of Rammang-Rammang Limestone Forest Park in Maros Regency, Sulawesi Selatan (South Sulawesi). In this study we used descriptive statistics, in which the data analysis techniques are grouping data based on variables and types of respondents, tabulating data based on variables from all respondents, presenting data for each variable studied, doing calculations to answer the problem formulation. In this study there are two data analysis techniques conducted, namely quantitative descriptive statistics and Customer Satisfaction Index (CSI). Based on the results of the analysis, we obtained the response of tourists visiting the Rammang-Rammang Limestone Forest Park that based on psychographic segmentation from the seven demographic aspects of tourist characteristics, there are 5 (five) aspects that tend to be Midcentric and only 2 (two) are near allocentric, so it can be said that the majority of tourists visiting the Rammang-Rammang Limestone tourism object have a Mid-centric characteristic. Traveler ratings of the Tourism Product Attributes variables related to tourist satisfaction when viewed in the categories in the continuum line are in the high category. Sustainable tourism attractions such as tourism attraction Rammang-rammang Limestone Forest Park can provide satisfaction for visitors.