Marketing Development Model of Goyor Woven Fabric Increases Consumer Buying Interest in Pandemic Covid-19 Era: Study at Sragen Goyor Industry Center

Marketing Development Model of Goyor Woven Fabric Increases Consumer Buying Interest in Pandemic Covid-19 Era: Study at Sragen Goyor Industry Center

Goyor woven fabric is a product of the creative industry, a micro, small and medium enterprises (SMEs) product in weaving. Goyor woven fabric is developed industrial center locations at Kalijambe, Miri, Plupuh, Sragen. Goyor woven fabric, as a result of weaving craft, is a handmade woven fabric thro...

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Bibliographic Details
Main Authors: S. Suranto, Much. Djunaidi
Format: Article
Language:English
Published: Muhammadiyah University Press 2021-07-01
Series:Jurnal Ilmiah Teknik Industri
Subjects:
marketing model
goyor fabric
buying
interest
covid-19
Online Access:https://journals.ums.ac.id/index.php/jiti/article/view/13920

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