Fatores relevantes na escolha de operadoras de telefonia celular na cidade do Rio de Janeiro
The objective of this article is to evaluate the main factors considered by the consumers of the city of Rio De Janeiro when choosing an operator of cellular telephony. For the survey of the attributes, an exploratory research was done, which consisted of interviews with ten people, being eight cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2008-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | http://internext.espm.br/index.php/internext/article/view/67 |