Twelve Years in the Life of Airline Websites
Perhaps no innovation in history has affected marketing management as pervasively as has the advent of e-commerce. This revolutionary new channel has required businesses to acquire an entirely new set of skills and approaches to promotion, pricing, and distribution. The necessity for e-commerce webs...
Main Author: | C. Michael Powell |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2016-04-01
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Series: | SAGE Open |
Online Access: | https://doi.org/10.1177/2158244016637892 |
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