The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar

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Purpose(– The'study'aimed'to'understand'the'factors'that'influence'consuming'international'luxury' brands'in'Qatar'with' considering' 3' factors' of' the'independent' variables' are�...

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Bibliographic Details
Main Author:	Mudallala Muhammed MOUSA
Format:	Article
Language:	English
Published:	Isarder 2019-09-01
Series:	İşletme Araştırmaları Dergisi
Subjects:	luxury'brands purchase'intention emotional'effect rational'effect
Online Access:	http://isarder.org/2019/vol.11_issue.3_article62_abstract.pdf

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