The identification with the audience: local television production and sustainability of affiliated broadcasters
In this article, we study some strategies used by local television broadcasting stations, integrants of Brazilian television networks, to insert local contents in their programming, as a way to obtain legitimation in the communities they reach, as well as a way to maintain themselves. We focused our...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade de São Paulo
2009-06-01
|
| Series: | Matrizes |
| Online Access: | http://www.revistas.usp.br/matrizes/article/view/38233 |