| Summary: | Anchoring
effects are robust, varied and can be consequential. Researchers have provided
a variety of alternative explanations for these effects. More recently, it has
become apparent that anchoring effects might be produced by a variety of
different processes, either acting simultaneously, or else individually in
distinct situations. An unresolved issue is whether anchoring, aside from
simple numeric priming, can transcend scales. That is, is it necessary that the
anchor value and the target judgment are expressed in the same units? Despite
some theoretical predictions to the contrary, this paper demonstrates semantic
cross-scale anchoring in four experiments. Such effects are important for the
direction of future theorising on the causes of anchoring effects and
understanding the scope of their consequences in applied domains.
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