THE MEANING OF SLOGAN AND ERROR OF INDONESIAN LANGUAGE ON BEVERAGE ADVERTISEMENT ON TELEVISION

• Main Author: Kodrat Eko Putro Setiawan
• Format: Article
• Language: English
• Published: Universitas Negeri Padang 2019-03-01
• Series: Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa
• Subjects: makna, slogan, televisi, iklan, kesalahan berbahasa
• Online Access: http://ejournal.unp.ac.id/index.php/linguadidaktika/article/view/100816

The language error are often found in advertising slogan on television. The purpose of this study was to describe the meaning of Indonesian slogan and mistakes in advertisement of tea and coffee on television. The method used in this research is qualitative descriptive. Data sources in this study are words derived from the slogan of advertising in 2018 for tea and coffee drinks on INDOSIAR, RCTI, SCTV, MNC TV, ANTV, GLOBAL TV stations. Data collection techniques in this study are referenced and recorded. Data analysis in this study includes the interpretation of the meaning of the tea and coffee drink advertising slogan and the Indonesian language error contained in it. The results of this study are the meaning contained in the slogan of the advertisement of tea and coffee drinks on television showing that the advertising slogan makers display the superiority of their products in term of taste, product origin and health. Indonesian language error in the slogan of advertising for tea and coffee drinks on television include the use of foreign terms, the use of comma, elimination of conjunctions in clauses, improper use of prepositions, excessive use of elements, ambiguity of sentence, illogical sentence, non-parallel sequences, sentence that are not subject, words of affirmation, and influence of regional language.