The influence of economic factors on the development of the project for the development of cruise transport in Russia
The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing conc...
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EDP Sciences
2021-01-01
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doaj-e472276f08714ad8b5ce84421690afd52021-04-06T13:49:35ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012440802110.1051/e3sconf/202124408021e3sconf_emmft2020_08021The influence of economic factors on the development of the project for the development of cruise transport in RussiaMotorin Denis0Morozova Svetlana1Antonova Anna2Pasternak Kseniya3Radushinskaya Alexandra4Smirnova VictoriaSt. Petersburg State UniversitySt. Petersburg State UniversityInstitute of Industrial Management, Economics and Trade, High School of Trade and ServiceInstitute of Industrial Management, Economics and Trade, High School of Trade and ServiceSt. Petersburg State UniversityThe article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/20/e3sconf_emmft2020_08021.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Motorin Denis Morozova Svetlana Antonova Anna Pasternak Kseniya Radushinskaya Alexandra Smirnova Victoria |
spellingShingle |
Motorin Denis Morozova Svetlana Antonova Anna Pasternak Kseniya Radushinskaya Alexandra Smirnova Victoria The influence of economic factors on the development of the project for the development of cruise transport in Russia E3S Web of Conferences |
author_facet |
Motorin Denis Morozova Svetlana Antonova Anna Pasternak Kseniya Radushinskaya Alexandra Smirnova Victoria |
author_sort |
Motorin Denis |
title |
The influence of economic factors on the development of the project for the development of cruise transport in Russia |
title_short |
The influence of economic factors on the development of the project for the development of cruise transport in Russia |
title_full |
The influence of economic factors on the development of the project for the development of cruise transport in Russia |
title_fullStr |
The influence of economic factors on the development of the project for the development of cruise transport in Russia |
title_full_unstemmed |
The influence of economic factors on the development of the project for the development of cruise transport in Russia |
title_sort |
influence of economic factors on the development of the project for the development of cruise transport in russia |
publisher |
EDP Sciences |
series |
E3S Web of Conferences |
issn |
2267-1242 |
publishDate |
2021-01-01 |
description |
The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback. |
url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/20/e3sconf_emmft2020_08021.pdf |
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