The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)

Today, ecotourism, as one of the most unique and growing species of tourism, has become one of the most important economic sectors in this area, which if taken seriously, can play an important role in sustainable local development and earn money for many From developing countries. In this regard, th...

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Main Authors: Abedin Pouya, Mansour Irandoust, Heresh Soltanpanah
Format: Article
Language:fas
Published: University of Kurdistan 2020-05-01
Series:مطالعات رفتار مصرف کننده.
Subjects:
Online Access:http://cbs.uok.ac.ir/article_61510_b1b5ab35109bf595d407ef08f1066f82.pdf
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spelling doaj-e5860ebced0b4b0391c7d616cc7545792020-11-25T03:26:05ZfasUniversity of Kurdistanمطالعات رفتار مصرف کننده.2717-00042717-00122020-05-017112161510The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)Abedin Pouya0Mansour Irandoust1Heresh Soltanpanah2PhD Student in Business Management, Sanandaj Branch, Islamic Azad University, Sanandaj,Iran.Assistant Professor, Faculty of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, IranAssistant Professor, Faculty of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.Today, ecotourism, as one of the most unique and growing species of tourism, has become one of the most important economic sectors in this area, which if taken seriously, can play an important role in sustainable local development and earn money for many From developing countries. In this regard, the present study examines the impact of experience-based marketing strategies on the loyalty of ecotourists. This research is analytical-survey and its data is selected in a sample of 98 individuals of Ecotourists in several Ecotourism trips in Kurdistan Province using available sampling method. The required data were collected by distributed questionnaires, and in order to analyze the data, first, the reliability and validity of each of the model structures were examined. Finally, the hypotheses were analyzed using nonparametric test of phi and cramer v has taken. The results of the study showed that the Experience-based Marketing Strategics in ecotourism, namely, perceived service strategies for experience creativity, perceived price of services, perceived interactions of people involved in the provision of services, perceived physical attractiveness of services and perceived processes of service with loyalty of the ecotourist has a significant relationship. But there is not a meaningful relationship between the perceived service promotion Strategy and the ecotourist loyalty.http://cbs.uok.ac.ir/article_61510_b1b5ab35109bf595d407ef08f1066f82.pdfexperience-based marketing strategicsloyaltyecotourismkurdistan province
collection DOAJ
language fas
format Article
sources DOAJ
author Abedin Pouya
Mansour Irandoust
Heresh Soltanpanah
spellingShingle Abedin Pouya
Mansour Irandoust
Heresh Soltanpanah
The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
مطالعات رفتار مصرف کننده.
experience-based marketing strategics
loyalty
ecotourism
kurdistan province
author_facet Abedin Pouya
Mansour Irandoust
Heresh Soltanpanah
author_sort Abedin Pouya
title The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
title_short The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
title_full The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
title_fullStr The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
title_full_unstemmed The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)
title_sort role of experience-based marketing strategics on ecotourists loyalty (case study: ecotourism in kurdistan province)
publisher University of Kurdistan
series مطالعات رفتار مصرف کننده.
issn 2717-0004
2717-0012
publishDate 2020-05-01
description Today, ecotourism, as one of the most unique and growing species of tourism, has become one of the most important economic sectors in this area, which if taken seriously, can play an important role in sustainable local development and earn money for many From developing countries. In this regard, the present study examines the impact of experience-based marketing strategies on the loyalty of ecotourists. This research is analytical-survey and its data is selected in a sample of 98 individuals of Ecotourists in several Ecotourism trips in Kurdistan Province using available sampling method. The required data were collected by distributed questionnaires, and in order to analyze the data, first, the reliability and validity of each of the model structures were examined. Finally, the hypotheses were analyzed using nonparametric test of phi and cramer v has taken. The results of the study showed that the Experience-based Marketing Strategics in ecotourism, namely, perceived service strategies for experience creativity, perceived price of services, perceived interactions of people involved in the provision of services, perceived physical attractiveness of services and perceived processes of service with loyalty of the ecotourist has a significant relationship. But there is not a meaningful relationship between the perceived service promotion Strategy and the ecotourist loyalty.
topic experience-based marketing strategics
loyalty
ecotourism
kurdistan province
url http://cbs.uok.ac.ir/article_61510_b1b5ab35109bf595d407ef08f1066f82.pdf
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