Consumer Response to Genetically Modified Foods: Market Segment Analysis and Implications for Producers and Policy Makers

Consumer Response to Genetically Modified Foods: Market Segment Analysis and Implications for Producers and Policy Makers

Conjoint analysis is used to elicit consumer preferences for attributes of genetically modified foods. Market segments are identified based on a cluster analysis of respondents' preferences for brand, price, and GMO content. A logit analysis is used to analyze consumer characteristics associate...

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Bibliographic Details
Main Authors: Gregory A. Baker, Thomas A. Burnham
Format: Article
Language:English
Published: Western Agricultural Economics Association 2001-12-01
Series:Journal of Agricultural and Resource Economics
Subjects:
conjoint analysis
consumer behavior
genetically modified organisms
gmo
Online Access:https://ageconsearch.umn.edu/record/31045

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