Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey

Introduction: Social media has great potential in marketing, including dentistry. The choice of dental clinic by the patients is a complex phenomenon and depends on various factors. Many studies have been done to find the factors which influence the clinic selection but not much literature exists to...

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Main Authors: OMAR HAMAD ALKADHI, NAWAF KHALID ALEISSA, MOHAMMED KHALID ALMOHARIB, SAAD AHMED BUQUAYYID
Format: Article
Language:English
Published: JCDR Research and Publications Private Limited 2020-01-01
Series:Journal of Clinical and Diagnostic Research
Subjects:
Online Access:https://jcdr.net/articles/PDF/13466/43457_F(KM)_CE[Ra1]_(SL)_PF1(PS_SHU)_PFA(SL)_PN(SL).pdf
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spelling doaj-e645fb971f2641b28fb2b4bdd53f81cf2020-11-25T02:35:13ZengJCDR Research and Publications Private LimitedJournal of Clinical and Diagnostic Research2249-782X0973-709X2020-01-01141 ZC32 ZC3410.7860/JCDR/2020/43457.13466Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional SurveyOMAR HAMAD ALKADHI0NAWAF KHALID ALEISSA1MOHAMMED KHALID ALMOHARIB2SAAD AHMED BUQUAYYID3Assistant Professor, Division of Orthodontics, Department of Preventive Dentistry, Riyadh Elm University, Riyadh, Saudi Arabia.Dental Intern, Department of Dental Internship Training, College of Dentistry, Riyadh Elm University, Riyadh, Saudi Arabia.Dental Intern, Department of Dental Internship Training, College of Dentistry, Riyadh Elm University, Riyadh, Saudi Arabia.Dental Intern, Department of Dental Internship Training, College of Dentistry, Riyadh Elm University, Riyadh, Saudi Arabia.Introduction: Social media has great potential in marketing, including dentistry. The choice of dental clinic by the patients is a complex phenomenon and depends on various factors. Many studies have been done to find the factors which influence the clinic selection but not much literature exists to assess the relationship of social media in it. Aim: To evaluate the influence of social media on the patients for choosing the dental clinic. Materials and Methods: This cross-sectional study was conducted in Riyadh city with the help of self-administered and closed ended questionnaire. Patients visiting the dental hospital were asked about demographic information and questions related to use of social media and factors that are most important to him/her when looking at the account of his/ her dentist on social networking sites. Chi-square test was used to compare differences in social media effect and use between gender and age and level of significance was kept at p<0.05. Results: The total number of respondents were 442 (167 males and 275 females) Significant difference was found only to use Instagram where 10% of females reported when searching for dental clinics compared to males (3%) (p<0.05). Most of the patients considered recommendations from friends\family as a very important factor (n=236) and quality of website and online reviews were also considered important (n=279 and 241, respectively). Chi-square test was used to compare differences in social media effect and use between gender and age with cut-off point set at (0.05). Conclusion: With the increasing trend of revoluntionary social media usage, it is now essential for dentist to be marketing their practice at these platforms; also to keep up with the futuristic trends.https://jcdr.net/articles/PDF/13466/43457_F(KM)_CE[Ra1]_(SL)_PF1(PS_SHU)_PFA(SL)_PN(SL).pdfdentistinternetselection
collection DOAJ
language English
format Article
sources DOAJ
author OMAR HAMAD ALKADHI
NAWAF KHALID ALEISSA
MOHAMMED KHALID ALMOHARIB
SAAD AHMED BUQUAYYID
spellingShingle OMAR HAMAD ALKADHI
NAWAF KHALID ALEISSA
MOHAMMED KHALID ALMOHARIB
SAAD AHMED BUQUAYYID
Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
Journal of Clinical and Diagnostic Research
dentist
internet
selection
author_facet OMAR HAMAD ALKADHI
NAWAF KHALID ALEISSA
MOHAMMED KHALID ALMOHARIB
SAAD AHMED BUQUAYYID
author_sort OMAR HAMAD ALKADHI
title Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
title_short Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
title_full Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
title_fullStr Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
title_full_unstemmed Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
title_sort influence of social media on the patients for choosing the dental clinic- a cross-sectional survey
publisher JCDR Research and Publications Private Limited
series Journal of Clinical and Diagnostic Research
issn 2249-782X
0973-709X
publishDate 2020-01-01
description Introduction: Social media has great potential in marketing, including dentistry. The choice of dental clinic by the patients is a complex phenomenon and depends on various factors. Many studies have been done to find the factors which influence the clinic selection but not much literature exists to assess the relationship of social media in it. Aim: To evaluate the influence of social media on the patients for choosing the dental clinic. Materials and Methods: This cross-sectional study was conducted in Riyadh city with the help of self-administered and closed ended questionnaire. Patients visiting the dental hospital were asked about demographic information and questions related to use of social media and factors that are most important to him/her when looking at the account of his/ her dentist on social networking sites. Chi-square test was used to compare differences in social media effect and use between gender and age and level of significance was kept at p<0.05. Results: The total number of respondents were 442 (167 males and 275 females) Significant difference was found only to use Instagram where 10% of females reported when searching for dental clinics compared to males (3%) (p<0.05). Most of the patients considered recommendations from friends\family as a very important factor (n=236) and quality of website and online reviews were also considered important (n=279 and 241, respectively). Chi-square test was used to compare differences in social media effect and use between gender and age with cut-off point set at (0.05). Conclusion: With the increasing trend of revoluntionary social media usage, it is now essential for dentist to be marketing their practice at these platforms; also to keep up with the futuristic trends.
topic dentist
internet
selection
url https://jcdr.net/articles/PDF/13466/43457_F(KM)_CE[Ra1]_(SL)_PF1(PS_SHU)_PFA(SL)_PN(SL).pdf
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