Subconscious responses to fear-appeal health warnings: An exploratory study of cigarette packaging
Background: Tobacco smoking has serious health and financial implications for both smokers and non-smokers. A wide range of measures have been used over many years to combat this scourge. One of these measures is social marketing communication campaigns. Whether these campaigns are effective has bee...
Main Authors: | Christo Boshoff, Lucea Toerien |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
2017-04-01
|
Series: | South African Journal of Economic and Management Sciences |
Subjects: | |
Online Access: | https://sajems.org/index.php/sajems/article/view/1630 |
Similar Items
-
An assessment of consumers’ subconscious responses to frontline employees’ attractiveness in a service failure and recovery situation
by: Christo Boshoff
Published: (2017-06-01) -
Graphic warnings and text warning labels on cigarette packages in Riyadh Kingdom of Saudi Arabia: Awareness and perceptions
by: Hoda Jradi, et al.
Published: (2018-01-01) -
Cigarette smokers' perceptions of fear-appeal advertising
by: De Bruin, Lauren Michele
Published: (2013) -
Effectiveness of pictorial health warning on cigarette packages: A cross-sectional study in Sarawak, Malaysia
by: Md Mizanur Rahman, et al.
Published: (2015-07-01) -
Motivation to quit smoking and acceptability of shocking warnings on cigarette packages in Lebanon
by: Layoun N, et al.
Published: (2017-02-01)