The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online

Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidenc...

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Bibliographic Details
Main Authors: Ratih Puspa Nirmala, Ike Janita Dewi
Format: Article
Language:English
Published: Universitas Gadjah Mada 2011-02-01
Series:Gadjah Mada International Journal of Business
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/5495

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