Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective

Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective

The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) and social media adoption, consumers have been able...

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Bibliographic Details
Main Authors: Farzana Sharmin, Mohammad Tipu Sultan, Daniel Badulescu, Alina Badulescu, Afrodita Borma, Benqian Li
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
mobile technology acceptance model
satisfaction
social media marketing activities
smartphone
sustainable destination marketing
Online Access:https://www.mdpi.com/2071-1050/13/4/2308

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