Emotion Analysis of Personalized Color of Beauty Package Based on NCD Image Positioning

Emotion Analysis of Personalized Color of Beauty Package Based on NCD Image Positioning

Purpose: Based on the Nippon Color & Design (NCD) system, this study aims to accurately discover the color preferences and image positioning of different female groups in China and, thus, to establish a color reference system, which is suitable for the packaging of beauty products.Methods: W...

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Bibliographic Details
Main Authors:	Feng Wang, Jifeng Xu, Hanning Zhang, Jun Yin
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2021-08-01
Series:	Frontiers in Psychology
Subjects:	NCD image positioning color emotion analysis beauty package color system color semantics
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2021.727788/full

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