Electronic Loyalty In Social Commerce: Scale Development and Validation

Electronic Loyalty In Social Commerce: Scale Development and Validation

Loyalty is an important key performance indicator to assess a business's success, especially in an online business environment with fierce competition. The explosion of social networking sites has created a new form of business: social commerce. Simultaneously, the scale of loyalty in online tr...

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Bibliographic Details
Main Authors: Bui Thanh Khoa, Ha Minh Nguyen
Format: Article
Language:English
Published: Universitas Gadjah Mada 2020-12-01
Series:Gadjah Mada International Journal of Business
Subjects:
electronic loyalty (e-loyalty), interaction, personal information’s disclosure, preference, scale development and validation, social commerce (s-commerce)
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/50683

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