Building Effective Marketing Communications in Tourism
In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, th...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-12-01
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| Series: | Studia Commercialia Bratislavensia |
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| Online Access: | https://doi.org/10.1515/stcb-2016-0025 |
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doaj-e8c23b437832460da7ac79b9ddd574bd2021-09-05T14:00:48ZengSciendoStudia Commercialia Bratislavensia1337-74932016-12-0193525226510.1515/stcb-2016-0025stcb-2016-0025Building Effective Marketing Communications in TourismGorlevskaya Liudmila0Liudmila Gorlevskaya PhD.; Moscow polytechnic university, Faculty of Social Technologies and Management, Department of Economy of high-tech industries, Bolshaya Semenovskaya st., 38, Moscow, Russian Federation, 107023In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, the pace of change became faster. Media consumption has shifted to Internet, Mobile and innovative mediums. The paper proposes modern forms of communication tools on different stages of making-decision process and describes role of each to build marketing communications of tourism industry actors in a more effective way.https://doi.org/10.1515/stcb-2016-0025marketing communicationstourismpromotioninnovative mediumsm31o30 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Gorlevskaya Liudmila |
| spellingShingle |
Gorlevskaya Liudmila Building Effective Marketing Communications in Tourism Studia Commercialia Bratislavensia marketing communications tourism promotion innovative mediums m31 o30 |
| author_facet |
Gorlevskaya Liudmila |
| author_sort |
Gorlevskaya Liudmila |
| title |
Building Effective Marketing Communications in Tourism |
| title_short |
Building Effective Marketing Communications in Tourism |
| title_full |
Building Effective Marketing Communications in Tourism |
| title_fullStr |
Building Effective Marketing Communications in Tourism |
| title_full_unstemmed |
Building Effective Marketing Communications in Tourism |
| title_sort |
building effective marketing communications in tourism |
| publisher |
Sciendo |
| series |
Studia Commercialia Bratislavensia |
| issn |
1337-7493 |
| publishDate |
2016-12-01 |
| description |
In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, the pace of change became faster. Media consumption has shifted to Internet, Mobile and innovative mediums. The paper proposes modern forms of communication tools on different stages of making-decision process and describes role of each to build marketing communications of tourism industry actors in a more effective way. |
| topic |
marketing communications tourism promotion innovative mediums m31 o30 |
| url |
https://doi.org/10.1515/stcb-2016-0025 |
| work_keys_str_mv |
AT gorlevskayaliudmila buildingeffectivemarketingcommunicationsintourism |
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