Building Effective Marketing Communications in Tourism

In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, th...

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Bibliographic Details
Main Author: Gorlevskaya Liudmila
Format: Article
Language:English
Published: Sciendo 2016-12-01
Series:Studia Commercialia Bratislavensia
Subjects:
m31
o30
Online Access:https://doi.org/10.1515/stcb-2016-0025

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