A Model of Website Quality-Based E-Commerce Satisfaction Index

A Model of Website Quality-Based E-Commerce Satisfaction Index

In the contemporary highly competitive e-business market, organization’s success depends on satisfaction and loyalty of its customers. Whereas the differentiation of the determinants and their impact on customer satisfaction in different countries exists, the research aims at developing a model of w...

Full description

Bibliographic Details
Main Authors: Pilelienė Lina, Grigaliūnaitė Viktorija
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2016-03-01
Series:Scientific Annals of Economics and Business
Subjects:
Website quality
e-commerce
customer satisfaction
structural equation modelling
Online Access:http://www.degruyter.com/view/j/saeb.2016.63.issue-1/saeb-2016-0103/saeb-2016-0103.xml?format=INT

Similar Items

Similar Items