Sport Marketing Model Justification and Its Structural Elements
The article presents theoretical analysis of sport marketing definitions and the main components of modern sport marketing. The need to develop universal marketing model was proved. Sport marketing model was developed and its main components were described. In the model sport marketing was divide...
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| Format: | Article |
| Language: | Russian |
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Витебский государственнный технологический университет
2017-08-01
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| Series: | Vestnik of Vitebsk State Technological University |
| Subjects: | |
| Online Access: | http://vestnik.vstu.by/files/2315/1541/2145/20_33.pdf |