Category management: Basic features and management challenges
Starting with evolution in sales management paper discuss the basic features and challenges of the well-known practice called category management. This term as well as business practice are incorporated in many companies as a well industries so sounds as a solid solution in many cases - but not only...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2008-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710804139G.pdf |