E-Administrative practices for financial technology: A guide to improving strategic performance for tourism companies.

• Main Authors: Dr. Sajjad Mohemmed Atiyah, Assist. Prof. Dr. Khalidiya Mostafa Atta Abd, Assist. Prof. Dr. Sami Ahmed Abbas
• Format: Article
• Language: English
• Published: AfricaJournals 2019-08-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: E-Planning; E-Organizing; E-Execution; E-Controlling; Fintech; PLS
• Online Access: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol_8_4__2019_iraq.pdf

In the electronic market, the traditional seller-buyer interaction is narrowed by the approach of space and time and the loss of importance of the physical distance between the place of production and the place of consumption. This circumstance is particularly relevant in the case of the tourism sector, which has been able to adopt and adapt information and communication technologies (ICT) to its processes with greater anticipation. Technological progress and the massive use of information and communication technologies have allowed the optimization of activities carried out by Iraqi companies, be they public, private or of any kind. This advance has increased the use of ICT, particularly in the provision of services, which are trying to solve many and varied problems. Each year researchers talk with tech leaders about the biggest problems they’ll face in the near future, where organizations in the current era are facing major challenges due to technological progress and competition on the worldwide web . This requires the use of administrative policies with advanced financial technology to improve strategic performance and competition. This is the purpose of this research, which employed a set of policies and administrative practices using financial technology that have been proven through studies and researches on its effectiveness and how to employ this in improving strategic performance and competition. The research was conducted by sampling 319 respondents within the tourism industry through the use of a structured questionnaire. The results of each respondent’s responses were measured using a Likert scale. The results were obtained from the PLS and the structural equation modelling method. The study concluded that these tools required a set of powers to attract financial technology that can contribute to improving strategic performance.