‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control
There has been significant growth in ecological/environmental labelling of products and services internationally in recent years. Such efforts have become an integral element of the marketing strategies used by many firms. Concerns have been raised, however, that for some companies, this is little m...
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doaj-ebaae7e33a26482a8181077b8a0187732020-11-24T21:43:13ZengEuropean PublishingTobacco Prevention and Cessation2459-30872018-11-014November10.18332/tpc/9967499674‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco controlFrank Houghton0Sharon Houghton1Diane O' Doherty2Derek McInerney3Bruce Duncan4Department of Applied Social Sciences, Limerick Institute of Technology, Moylish, Limerick, IrelandUniversity of Limerick, Limerick, IrelandDepartment of Applied Social Sciences, Limerick Institute of Technology, Moylish, Limerick, IrelandDepartment of Applied Social Sciences, Limerick Institute of Technology, Moylish, Limerick, IrelandHauora Tairawhiti, Gisborne, New ZealandThere has been significant growth in ecological/environmental labelling of products and services internationally in recent years. Such efforts have become an integral element of the marketing strategies used by many firms. Concerns have been raised, however, that for some companies, this is little more than ‘greenwashing’, i.e. a cynical attempt to boost sales without any meaningful underlying sensitivity or change, in practice. Given the extremely negative track record of the global tobacco industry (Big Tobacco), it is essential that health policy makers and anti-smoking campaigners closely monitor this industry’s attempts to exploit both growing environmental concerns among consumers and gaps in legislation. Although there is relatively strong legislation in some countries, to prohibit suggestions that cigarettes may be environment friendly, a further tightening of legislation is required.http://www.journalssystem.com/tpc/-Greenwashing-Tobacco-Products-Through-Eco-and-Social-Equity-Labelling-a-Potential,99674,0,2.htmltobaccogreenwashingecological labellingenvironmentadvertisingmarketing |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Frank Houghton Sharon Houghton Diane O' Doherty Derek McInerney Bruce Duncan |
spellingShingle |
Frank Houghton Sharon Houghton Diane O' Doherty Derek McInerney Bruce Duncan ‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control Tobacco Prevention and Cessation tobacco greenwashing ecological labelling environment advertising marketing |
author_facet |
Frank Houghton Sharon Houghton Diane O' Doherty Derek McInerney Bruce Duncan |
author_sort |
Frank Houghton |
title |
‘Greenwashing’ tobacco products through ecological and
social/equity labelling: A potential threat to tobacco control |
title_short |
‘Greenwashing’ tobacco products through ecological and
social/equity labelling: A potential threat to tobacco control |
title_full |
‘Greenwashing’ tobacco products through ecological and
social/equity labelling: A potential threat to tobacco control |
title_fullStr |
‘Greenwashing’ tobacco products through ecological and
social/equity labelling: A potential threat to tobacco control |
title_full_unstemmed |
‘Greenwashing’ tobacco products through ecological and
social/equity labelling: A potential threat to tobacco control |
title_sort |
‘greenwashing’ tobacco products through ecological and
social/equity labelling: a potential threat to tobacco control |
publisher |
European Publishing |
series |
Tobacco Prevention and Cessation |
issn |
2459-3087 |
publishDate |
2018-11-01 |
description |
There has been significant growth in ecological/environmental labelling of
products and services internationally in recent years. Such efforts have become
an integral element of the marketing strategies used by many firms. Concerns
have been raised, however, that for some companies, this is little more than
‘greenwashing’, i.e. a cynical attempt to boost sales without any meaningful
underlying sensitivity or change, in practice. Given the extremely negative track
record of the global tobacco industry (Big Tobacco), it is essential that health policy
makers and anti-smoking campaigners closely monitor this industry’s attempts
to exploit both growing environmental concerns among consumers and gaps
in legislation. Although there is relatively strong legislation in some countries,
to prohibit suggestions that cigarettes may be environment friendly, a further
tightening of legislation is required. |
topic |
tobacco greenwashing ecological labelling environment advertising marketing |
url |
http://www.journalssystem.com/tpc/-Greenwashing-Tobacco-Products-Through-Eco-and-Social-Equity-Labelling-a-Potential,99674,0,2.html |
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