Postinternet Marketing: For a Philosophy and Art of Online Marketing

While we are living in rapidly changing environment driven by the online services, marketing has been rather reluctant in serious apprehending of these consequences. We do not aim to analyse this complex delay that we call conceptual jetlag here. (Conceptual consciousness of marketing is far behind...

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Bibliographic Details
Main Author: Václav Janoščík
Format: Article
Language:ces
Published: Prague University of Economics and Business 2014-12-01
Series:Acta Informatica Pragensia
Subjects:
Art
Online Access:http://aip.vse.cz/index.php/aip/article/download/82/54

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