The Heteroglossic Linguistic Identity of Modern Companies
Purpose: The aim of this paper is to make the reader acquainted with the linguistic identity of modern companies, taking into account its complexity and the multiplicity of factors creating its character. The author presents the theoretical aspects associated with linguistic heteroglossia in compani...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2013-12-01
|
| Series: | Management and Business Administration. Central Europe |
| Subjects: | |
| Online Access: | http://journals.indexcopernicus.com/fulltxt.php?ICID=1083730 |