Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands

This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was ba...

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Bibliographic Details
Main Authors:	Letícia Casagrande Dal Bello, Murilo Scoz, Lucas da Rosa, Icléia Silveira, Sandra Regina Rech
Format:	Article
Language:	Spanish
Published:	Universidade do Estado de Santa Catarina 2020-12-01
Series:	ModaPalavra e-periódico
Online Access:	https://www.revistas.udesc.br/index.php/modapalavra/article/view/18771

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spelling	doaj-ec784c6e92ec4c00a7a026efefba8dfb2021-03-17T20:01:58ZspaUniversidade do Estado de Santa CatarinaModaPalavra e-periódico1982-615X2020-12-011330Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brandsLetícia Casagrande Dal BelloMurilo ScozLucas da RosaIcléia SilveiraSandra Regina Rech This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was based on the bibliography of several authors in order to clarify the area and the communicative potential of editorials for fashion brands. https://www.revistas.udesc.br/index.php/modapalavra/article/view/18771
collection	DOAJ
language	Spanish
format	Article
sources	DOAJ
author	Letícia Casagrande Dal Bello Murilo Scoz Lucas da Rosa Icléia Silveira Sandra Regina Rech
spellingShingle	Letícia Casagrande Dal Bello Murilo Scoz Lucas da Rosa Icléia Silveira Sandra Regina Rech Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands ModaPalavra e-periódico
author_facet	Letícia Casagrande Dal Bello Murilo Scoz Lucas da Rosa Icléia Silveira Sandra Regina Rech
author_sort	Letícia Casagrande Dal Bello
title	Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
title_short	Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
title_full	Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
title_fullStr	Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
title_full_unstemmed	Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
title_sort	fashion, image, and consumerism: fashion editorials as a communication strategy for brands
publisher	Universidade do Estado de Santa Catarina
series	ModaPalavra e-periódico
issn	1982-615X
publishDate	2020-12-01
description	This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was based on the bibliography of several authors in order to clarify the area and the communicative potential of editorials for fashion brands.
url	https://www.revistas.udesc.br/index.php/modapalavra/article/view/18771
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Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands

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