Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was ba...
Main Authors: | Letícia Casagrande Dal Bello, Murilo Scoz, Lucas da Rosa, Icléia Silveira, Sandra Regina Rech |
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Format: | Article |
Language: | Spanish |
Published: |
Universidade do Estado de Santa Catarina
2020-12-01
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Series: | ModaPalavra e-periódico |
Online Access: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/18771 |
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