Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA

Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA

In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and...

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Main Authors: Audrey Dumbura, Esma Ergüner Özkoç
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Proceedings
Subjects:
technology acceptance
perceived usefulness
perceived ease of use
Online Access:https://www.mdpi.com/2504-3900/74/1/3
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spelling doaj-ec7ff0d58e274df999553d147650daff2021-03-04T00:00:11ZengMDPI AGProceedings2504-39002021-03-01743310.3390/proceedings2021074003Examining Technology Acceptance in Least-Developed Countries: The Case of ZESAAudrey Dumbura0Esma Ergüner Özkoç1Near East University ,Faculty of Economics and Administrative Sciences, Computer Information Systems Program, TRNC Mersin 10, 99138 Nicosia, CyprusBaskent University, Faculty of Commercial Science, Department of Management Information Systems, TR 06790 Ankara, TurkeyIn this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty.https://www.mdpi.com/2504-3900/74/1/3technology acceptanceperceived usefulnessperceived ease of use
collection DOAJ
language English
format Article
sources DOAJ
author Audrey Dumbura
Esma Ergüner Özkoç
spellingShingle Audrey Dumbura
Esma Ergüner Özkoç
Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
Proceedings
technology acceptance
perceived usefulness
perceived ease of use
author_facet Audrey Dumbura
Esma Ergüner Özkoç
author_sort Audrey Dumbura
title Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
title_short Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
title_full Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
title_fullStr Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
title_full_unstemmed Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
title_sort examining technology acceptance in least-developed countries: the case of zesa
publisher MDPI AG
series Proceedings
issn 2504-3900
publishDate 2021-03-01
description In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty.
topic technology acceptance
perceived usefulness
perceived ease of use
url https://www.mdpi.com/2504-3900/74/1/3
work_keys_str_mv AT audreydumbura examiningtechnologyacceptanceinleastdevelopedcountriesthecaseofzesa
AT esmaergunerozkoc examiningtechnologyacceptanceinleastdevelopedcountriesthecaseofzesa
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